Search Engine Marketing Specialist

24 hours ago

Province of Palawan, Mimaropa, Philippines beBeeDigital Full time ₱800,000 - ₱1,200,000
Job Overview

The specialist will manage and optimize search engine marketing campaigns across multiple platforms.

Key Responsibilities
  • Conduct an audit of existing campaigns to identify optimization opportunities.
  • Develop, manage, and optimize search engine marketing campaigns.
  • Conduct research on target audiences and keywords, configure conversion tracking, and improve landing page performance.
  • Analyze campaign data to identify trends and areas for improvement.
  • Perform in-depth analysis of conversions to understand the factors and obstacles involved.
  • Review existing research, conduct new interviews, and analyze customer feedback to gain insights.
  • Collaborate with stakeholders to align search engine marketing campaigns with business objectives.
  • Stay up-to-date with industry trends and best practices in search engine marketing.
Requirements
  • Bachelor's degree in a related field such as marketing or advertising.
  • Strong analytical skills and ability to interpret campaign data.
  • Prior experience as a search engine marketing specialist or similar role.
  • Expertise in search engine marketing platforms such as Google Ads.
  • Ability to conduct keyword research and optimize ad copy.
  • Google Ads certification is a plus.
  • Experience in e-commerce conversion optimization.
  • Ability to assess and explain default settings across paid advertising platforms.

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