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Marketing Experience Strategist

2 weeks ago

Pasig, National Capital Region, Philippines Jollibee Group of Companies Full time

Retail and Customer Experience Marketing Manager is responsible for leading the company's visual identity development, customer experience strategy, and retail store concept design. Key responsibilities include creating brand visual identity development and roll-out of assets like packaging, wares, uniform, and nameplates. Additionally, the role involves working with cross-functional teams to ensure alignment with Chowking Brand DNA, Brand Visual Identity, and Experience Strategy.

Key Responsibilities:
  1. Create brand visual identity development and roll-out of BVI in assets/applications like packaging, wares, uniform, and nameplates.
  2. Lead customer experience strategy and work together with HR, Restaurant Systems, and National Business Channels teams to ensure that Chowking's service model and employee experience contributes to enhancement of customer experience.
  3. Work with Global Marketing Design Center to develop the retail store concept design that is aligned to Chowking Brand DNA, Brand Visual Identity, and Experience Strategy.
  4. Evaluate project spends and ensure timely release of PO and closing of payables.