Trade Marketing Specialist

1 month ago


Makati City, National Capital Region, Philippines PRIFOOD CORPORATION Full time

Key Responsibilities:

Develop a comprehensive trade marketing plan that aligns with sales objectives and revenue targets. This includes creating promotions, sampling, and merchandising standards for both existing and new products.

Implementation and Coordination:

Oversee the implementation of trade marketing campaigns, ensuring seamless coordination with other departments and third-party vendors. Monitor and control expenses to ensure they stay within approved limits.

Evaluation and Reporting:

Assess the effectiveness of trade marketing activities and present post-activation reports with actionable recommendations to stakeholders. Provide feedback on new product launches to brand marketing and management teams.

Strategy and Best Practices:

Align trade marketing strategies with sales objectives and revenue targets. Collect and disseminate best practices for profitable trade marketing activities, driving continuous improvement across the organization.

Competitor Research:

Conduct competitor research on pricing, in-store activities, and market share. Use this intelligence to inform trade marketing strategies and optimize business outcomes.

Team Collaboration:

Coordinate with graphic artists and agencies for marketing material design and production. Foster a collaborative environment with cross-functional teams to drive successful trade marketing initiatives.



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