Digital Marketing Strategist

18 hours ago

Pulong Santa Cruz, Calabarzon, Philippines beBeeDigitalMarketing Full time $60,000 - $80,000

Job Overview

We are seeking a highly skilled and experienced Digital Marketing Strategist to join our team. As a key member, you will be responsible for designing, executing, and optimizing multi-channel marketing campaigns that drive user acquisition, engagement, and revenue growth.

Key Responsibilities
  • Campaign Development: Develop and manage paid ad campaigns across platforms, including Google Ads, Meta Ads, LinkedIn, TikTok Ads, and YouTube Ads. Create audience segmentation strategies, test creative assets, and optimize for conversions.
  • Partnership Management: Build and manage an affiliate marketing program. Identify, recruit, and collaborate with influencers to increase brand awareness and drive conversions.
  • Lead Generation & Funnel Optimization: Plan and execute B2B/B2C lead generation campaigns using inbound and outbound strategies. Collaborate with sales and product teams to refine lead scoring and nurturing processes.
  • Community Engagement: Grow and engage brand communities across social platforms. Foster authentic relationships and conversations that support brand loyalty and advocacy.
  • Programmatic Advertising: Plan and manage programmatic display, video, and native ad campaigns. Monitor performance and optimize for ROI through DSP platforms.
  • Analytics & Reporting: Track, measure, and report on campaign performance and ROI. Use data to inform testing strategies and uncover growth opportunities.
Required Skills & Qualifications
  • At least 3 years of experience in a digital marketing or performance marketing role.
  • Proven expertise managing campaigns on Google, Meta, LinkedIn, TikTok, and YouTube.
  • Experience with affiliate marketing platforms and managing influencer partnerships.
  • Solid understanding of lead generation funnels, CRM tools, and marketing automation.
  • Knowledge of programmatic advertising platforms and audience targeting.
  • Strong analytical skills and proficiency in Google Analytics and reporting tools.
  • Excellent communication and project management skills.
  • Self-starter mindset with the ability to work in a fast-paced, cross-functional team.

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