
Ecommerce Optimization Specialist
1 week ago
The Shopify Performance Manager is responsible for overseeing the creation, management, and optimization of a Shopify store. This includes managing product listings, third-party integrations, and website performance.
This role involves implementing marketing strategies and analyzing store data to drive growth. Collaboration with design teams ensures a seamless storefront experience while driving profitability through data-driven decisions.
Main Responsibilities:- Manage and update the Shopify store, ensuring products, collections, and integrations are accurate and functional.
- Troubleshoot technical issues and work with developers as needed.
- Optimize site performance, speed, mobile responsiveness, and checkout flow to improve conversions.
- Run A/B testing to identify weaknesses and enhance usability.
- Handle product listings, descriptions, pricing, and real-time inventory management.
- Develop and execute eCommerce marketing strategies (SEO, PPC, email, social media, and sales channels).
- Monitor store performance using Shopify and Google Analytics; create reports and recommend improvements.
- Proven experience managing a Shopify store, including product listings, inventory, and performance optimization.
- Knowledge of eCommerce marketing strategies (SEO, PPC, email, social media).
- Strong understanding of Shopify apps, plugins, and integrations.
- Experience with website troubleshooting and coordination with developers.
- Proficient in Google Analytics, Shopify analytics, and other performance tracking tools.
- Basic coding skills (HTML, CSS, Liquid) to implement simple customizations.
- Creative mindset with experience in visual merchandising and branding.
- Excellent problem-solving and analytical skills.
- Strong communication and organizational skills.
- Ability to work independently and manage multiple tasks effectively.
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