Google Ads Campaign Specialist

20 hours ago

Cebu City, Central Visayas, Philippines beBeeDigitalMarketing Full time ₱500,000 - ₱700,000
Role Overview

A seasoned digital marketing professional will be responsible for spearheading end-to-end Google Ads campaigns across multiple channels.

Key Responsibilities
  • Develop and execute comprehensive Google Ads strategies aligned with client objectives and sales funnels.
  • Conduct thorough keyword research, audience targeting, and ad copywriting to ensure high-quality, relevant ads.
  • Continuously optimize campaigns for performance through bid adjustments, budget allocation, A/B testing, and quality score improvements.
  • Monitor and troubleshoot issues related to campaign delivery, ad disapprovals, or policy violations.
Performance Analysis & Reporting
  • Analyze campaign data using tools like Google Ads, Google Analytics, and Google Looker Studio to track KPIs and campaign metrics.
  • Provide regular performance reports with actionable recommendations to improve ROI and support decision-making.
  • Develop performance forecasts, projections, and budgeting guidance based on campaign goals.
Strategy & Execution
  • Collaborate with internal teams to ensure cohesive execution and message alignment.
  • Recommend improvements to landing pages to increase Quality Score and conversion rates.
  • Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
Tool & Platform Utilization
  • Effectively utilize Google Ads Editor, Keyword Planner, Conversion Tracking, Google Tag Manager, and other relevant tools.
  • Manage integrations with Google Merchant Center, YouTube, or CRM systems as needed.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
  • At least 1–3 years of hands-on experience managing Google Ads campaigns (Search, Display, YouTube, Shopping, or Performance Max).
  • Proven track record of managing and optimizing paid campaigns with measurable results.
  • Google Ads Certification is a strong advantage.

What We Offer:

  • A dynamic and entrepreneurial work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

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