International Marketing Strategist

3 days ago

Mandaluyong City, National Capital Region, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000
Job Description

A senior-level marketing role leading the development and execution of a comprehensive international marketing strategy to expand our e-commerce business into new markets.

The ideal candidate has extensive experience in scaling e-commerce businesses from 7-figure to 8-figure revenues, particularly in international markets. They will oversee brand development, paid advertising, email marketing, conversion rate optimization (CRO), and data-driven decision-making.

This position involves managing a small team, including a social media coordinator, and eventually building out a scalable marketing team to support growth goals.

Main Responsibilities:
  • Strategy Development: Design and execute marketing strategies to expand into international markets.
  • Campaign Creation & Execution: Develop, launch, and optimize marketing campaigns, including seasonal promotions and product launches.
  • Brand Development: Oversee the development and enhancement of the brand to resonate with international markets while maintaining consistency and authenticity.
  • Paid Advertising: Manage and scale paid ad campaigns across Google Ads and Meta (Facebook/Instagram).
  • Conversion Rate Optimization (CRO): Analyze user behavior and implement strategies to optimize the website for higher conversion rates and improved customer experience.
  • Email Marketing: Oversee email marketing strategies using Klaviyo to drive customer retention and conversion.
  • SEO Optimization: Lead SEO initiatives to increase organic traffic and search rankings.
  • Analytics & Reporting: Monitor marketing performance metrics, identify trends, and adjust strategies to meet KPIs.
  • Team Leadership: Manage the current social media specialist and collaborate on creative content. Plan for team growth by identifying skill gaps and recruiting top talent.
Requirements:
  • Proven experience in scaling e-commerce businesses from 7-figure to 8-figure revenues.
  • Strong knowledge of international markets, particularly the US and UK.
  • Hands-on experience with brand development, Google Ads, Meta Ads, Klaviyo, SEO, and CRO.
  • Expertise in marketing analytics and data-driven decision-making.
  • Excellent leadership skills and a track record of managing or building marketing teams.
  • Familiarity with marketing tools and platforms, and the ability to adapt quickly to new technologies.
  • Exceptional communication and collaboration skills.
  • Fashion industry experience is a plus.

We are a fast-growing e-commerce business looking for a talented Marketing Director to help us achieve our vision and build a lean, high-performing marketing team.

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