Senior Marketing Strategist

1 day ago

Mandaluyong City, National Capital Region, Philippines beBeeMarketing Full time ₱3,000,000 - ₱5,000,000
Marketing Executive Role

This senior marketing role is focused on developing and executing end-to-end marketing strategies that drive lead generation, sales conversion, and brand engagement. As a key member of the team, you will be responsible for creating high-impact marketing campaigns that meet business objectives.

Key Responsibilities:
  • Develop and execute comprehensive marketing plans to drive foot traffic, qualified leads, and sales conversion.
  • Create engaging marketing materials including visual merchandising, POP displays, and digital content.
  • Lead the development of customer journey maps aligned with target segments and buyer behavior.
  • Spearhead the creation of creative concepts for marketing touchpoints across the buyer journey.
  • Evaluate and optimize marketing programs rooted in sales funnel logic: awareness, consideration, intent, conversion.
  • Collaborate with cross-functional teams to align content, messaging, and timing of campaigns.
Ideal Skillset:
  • Strategic Marketing Planning
  • Digital Marketing (Creative-side)
  • Branding and Design Thinking
  • Sales Funnel Orientation and Data Interpretation
  • Cross-functional Collaboration and Storyboarding
Desired Behavioral Traits:
  • Commercial Acumen and Strategic Thinking
  • Attention to Detail and Execution Strength
  • Effective Stakeholder Management and Communication
  • Creative Problem-Solving and Leadership Presence

This role requires a mid-senior level professional with experience in marketing and sales. The ideal candidate must think like a commercial strategist and execute like a creative brand leader, grounded in the sales funnel approach.

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