PPC Conversion Strategist
1 day ago
Unlock the Power of PPC Optimization
Job Description:As a PPC optimization specialist, you will be responsible for managing and optimizing paid campaigns across various platforms to drive traffic, increase conversions, and maximize ROI.
- Audit existing campaigns to identify areas for improvement and optimize ad copy.
- Develop effective PPC strategies by conducting audience and keyword research, configuring conversion tracking, and enhancing landing page performance.
- Conduct deep-dive analysis on conversions to understand conversion factors and obstacles.
- Collaborate with stakeholders to align PPC campaigns with overall marketing objectives.
- Strong analytical mindset and ability to interpret campaign data to drive results.
- Prior experience as a PPC specialist or similar role.
- Excellent communication and collaboration skills.
- Google Ads certification is a plus.
- Bachelor's degree in Marketing, Advertising, or a related field.
This role offers opportunities for professional growth, skill development, and a dynamic work environment.
Others:The ideal candidate should have a strong understanding of PPC platforms, including Google Ads and Bing Ads, and be proficient in managing and optimizing campaigns. Additionally, experience in setting up and testing campaigns from scratch is highly valued.
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