Data-Driven Healthcare Marketing Specialist

3 days ago

Ayala Alabang, National Capital Region, Philippines beBeeHealthcare Full time ₱6,000,000 - ₱8,000,000
Job Overview

Elevated allergy care through data-driven marketing initiatives.

We deliver personalized treatments supported by rigorous scientific research and peer-reviewed publications.
We combine medical expertise with modern marketing strategies to educate and serve patients effectively.

Key Responsibilities:
  • Negotiate and buy advertising space across multiple channels—social media, programmatic, search, and traditional outlets—to maximize return on investment.
  • Develop and implement media plans aligned with clinical messaging, product education, and health outcomes objectives.
  • Continuously monitor campaigns; analyze metrics like cost per acquisition, return on ad spend, click-through rate, conversions, and optimize in real time.
  • Bridge clinical/educational insight with marketing strategies—ensuring media placements accurately reflect product science and patient education goals.
  • Collaborate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
  • Use data and research to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution.
Ideal Background and Qualifications:
  • Education or experience in health-related fields (e.g., public health, medical, clinical, or education disciplines).
  • Proven media-buying experience—particularly in healthcare, wellness, or education sectors.
  • Strong analytical skills and comfort with performance metrics and digital tools.
  • Excellent negotiation acumen—especially in high-value digital media environments.
  • Effective communication across teams, with attention to clinical accuracy and educational integrity.
  • Availability during Eastern Time zone for campaign demands and team collaboration.

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