Digital Campaign Manager

Grow your career with Australia's largest training resources provider

• Work from the comfort of your own home – remove for hybrid or office-based roles

• Be part of a dynamic & successful team

• Great career progression in a rapidly expanding company

• Enjoy the convenience of Australian hours – no night shift and weekend work
  

ABOUT US

Training Resources Group is a group of 3 B2B companies and 6 brands that develop and provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high quality products, exceptional customer service & support.

ABOUT THE ROLE

We're looking for a strategic and results-driven Digital Campaign Manager to lead multi-channel campaigns across email, content and social media for our training product.

You'll manage a team of specialists and oversee the planning, execution, and optimisation of campaigns that drive product awareness, lead generation, and sales performance.

Reporting to the Head of Marketing, you'll collaborate closely with SEO, Product Marketing, Web Development, and Project Management teams to ensure campaigns are aligned, effective, and delivered on time.

YOUR RESPONSIBILITIES

Campaign Management

• Lead end-to-end planning and execution of digital campaigns to support product launches and promotional activities.

• Develop integrated strategies for email, content and social media.

• Monitor timelines, creative assets, and deliverables to ensure campaign goals are met.
  

Email Marketing

• Collaborate with Email Specialists to design and optimise B2B campaigns.

• Ensure strong copywriting, deliverability, and alignment with campaign objectives.
  
  

Social Media

• Oversee social strategy and manage the Social Media Specialist in delivering campaigns across LinkedIn and relevant platforms.

• Create and maintain a results-focused content calendar.
  
  

Content & Creative

• Coordinate with content writers and designers to produce campaign-ready assets, including ad creatives, social posts, landing pages, and email content.

• Ensure consistency of tone, message, and brand across all channels.
  

Reporting & Strategy

• Track KPIs across all channels and produce clear, actionable reports.

• Collaborate with SEO, product marketing, and design teams to improve targeting and campaign outcomes.

• Use data to inform decisions and campaign enhancements.
  

Team Leadership

• Mentor and support your campaign team (email, social, creative).

• Set clear goals and provide regular performance feedback.

• Ensure your team meets campaign delivery and performance targets.
  

ESSENTIAL – you must possess these skills:

• 4+ years in digital campaign or digital marketing management, ideally in B2B or education

• Experience leading email, content and social media campaigns

• Leadership and people management experience

• Analytical mindset with ability to interpret campaign data and optimise results

• Strong copywriting and creative briefing skills

• Familiarity with GA4 and audience segmentation reporting
  

DESIRABLE – bonus if you have experience with:

• Experience in the Australian VET or training sector

• Familiarity with ActiveCampaign, Ahrefs, Google Tag Manager, and Google Data Studio

• Experience in A/B testing, landing page optimisation, or retargeting campaigns

• Experience in leading creative production or brand messaging
  

KPI – your performance will be based on targets for:

• Lead generation volume and quality

• Email Marketing:

o Open rate

o Click-through rate

• Social Media:

o Follower growth

o Engagement and reach

• Campaign timeliness and execution quality

• Content and creative

o Quality of output

o Alignment with the campaign

• Team KPIs and performance consistency
  

When you apply, please make sure to include:

• References

• Portfolio of sample work
  

WHAT'S IN IT FOR YOU?

• Work less Enjoy a 7.5-hour workday instead of 8

• Enjoy more vacation leave Get 10 days in year 1, 15 days leave in year 2, and 20 days in year 3 and thereafter

• Get paid to learn We provide up to 10 days per year for educational/vocational leave

• Subsidies for gym membership, internet and vaccination

• Work from home

• Flexible start and end times between 6-7 AM and 3-5 PM

• No night shifts & weekend work

• Fast career growth & development with our internal promotion

• PHP 100,000 medical coverage of 2 dependents

• Virtual games and events