Senior Digital Marketing Specialist

We are seeking a seasoned marketing professional to spearhead our digital campaigns and drive business growth.

This is a fantastic opportunity for someone looking to take their career to the next level and make a meaningful impact in a dynamic and fast-paced environment.

The ideal candidate will possess a proven track record of success in digital marketing, with a strong understanding of LinkedIn, Facebook, and Instagram marketing strategies.

Responsibilities will include developing and executing comprehensive digital marketing plans, creating compelling content that showcases our value proposition, and managing personal and business LinkedIn profiles.

The successful candidate will also be responsible for conducting market research, implementing data-driven campaigns, and tracking lead generation metrics.

In addition to these responsibilities, the selected individual will provide administrative support for business development activities and client relationship management.

We offer a competitive salary, career growth opportunities, and a chance to work closely with a team of industry leaders who have successfully scaled businesses in the past.

• Proven experience in digital marketing and lead generation, preferably in B2B technology or automation solutions
• Demonstrated proficiency in LinkedIn, Facebook, and Instagram marketing with measurable results
• Australian Market Knowledge: Direct experience working with Australian companies and understanding of local business culture and practices
• AI/Automation Understanding: Solid grasp of AI business automation solutions and their applications across various industries
• Proven ROI: Track record of delivering measurable marketing ROI with specific examples and metrics
• Communication Skills: Excellent written and verbal communication abilities for content creation and client interactions
• Initiative: Self-starter mentality with strategic thinking capabilities and ability to work independently

• Develop and execute comprehensive digital marketing strategies across LinkedIn, Facebook, and Instagram to generate qualified leads for our AI automation solutions
• Create compelling content that showcases our value proposition and industry expertise across all six vertical markets
• Manage both personal and business LinkedIn profiles, publishing 2-3 strategic posts daily to build thought leadership and brand awareness
• Implement data-driven campaigns that demonstrate measurable ROI and lead conversion rates
• Conduct market research and competitive analysis to identify new opportunities and refine messaging strategies
• Execute cold calling campaigns to prospective clients across target industry verticals
• Qualify leads and schedule discovery calls for the senior leadership team
• Maintain and nurture relationships with existing clients to identify expansion opportunities
• Collaborate with technical teams to understand solution capabilities and translate them into compelling marketing messages
• Track and report on lead generation metrics, conversion rates, and pipeline development
• Personal Assistant & Strategic Support
• Manage executive calendars, scheduling, and event coordination
• Organize and coordinate client meetings, industry events, and networking opportunities
• Provide administrative support for business development activities and client relationship management
• Assist with proposal preparation and client presentation materials
• Handle travel arrangements and logistics for business development activities

Benefits: Competitive salary Career growth and development opportunities Opportunity to shape the HR function of a rapidly growing organization Work closely with a team of industry leaders who have successfully scaled organizations in the past