Marketing Strategist

1 day ago

Cebu City, Central Visayas, Philippines beBeeGrowth Full time $60,000 - $80,000

About the Role

Drive user acquisition, engagement, and revenue growth through innovative data-driven marketing strategies as a Growth Marketing Specialist. This role requires expertise across organic and paid media channels.

Key Responsibilities
  • Digital Advertising Campaigns: Develop audience segmentation strategies, creative testing, and conversion optimization for paid ad campaigns across platforms.
  • Affiliate & Influencer Marketing: Build and manage affiliate marketing programs, identifying influencers and creators to increase brand awareness and drive conversions.
  • Lead Generation & Funnel Optimization: Plan and execute B2B/B2C lead generation campaigns using both inbound and outbound strategies. Collaborate with sales teams to refine lead scoring and nurturing processes.
  • Community Management: Grow and engage brand communities across social platforms, fostering authentic relationships and conversations that support brand loyalty.
  • Programmatic Advertising: Plan and manage programmatic display, video, and native ad campaigns, monitoring performance and optimizing for ROI.
  • Analytics & Reporting: Track, measure, and report on campaign performance, using data to inform testing strategies and uncover growth opportunities.
Requirements
  • 3+ years of experience in a growth or performance marketing role.
  • Proven experience managing campaigns on Google, Meta, LinkedIn, TikTok, and YouTube.
  • Experience with affiliate marketing platforms and influencer partnerships.
  • Solid understanding of lead generation funnels, CRM tools, and marketing automation.
  • Knowledge of programmatic advertising platforms and audience targeting.
  • Strong analytical skills and proficiency in Google Analytics and reporting tools.
  • Excellent communication and project management skills.
  • Self-starter mindset with the ability to work in a fast-paced team.
  • Experience in B2B SaaS environments.
  • Certification in Google Ads or similar.
  • Familiarity with tools like HubSpot, Zapier, SEMrush, or Sprout Social.
Skills Requirements
  • Expertise in Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads.
  • Experience with affiliate marketing platforms and influencer partnerships.
  • Understanding of lead generation funnels, CRM tools, and marketing automation.
  • Knowledge of programmatic advertising platforms and audience targeting.
  • Proficiency in Google Analytics and reporting tools.
Our Culture

Join our dynamic marketing team if you're passionate about driving user acquisition, engagement, and revenue growth through data-driven marketing strategies.

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