Marketing Strategist

1 day ago

Cebu City, Central Visayas, Philippines beBeeEmail Full time ₱60,000 - ₱80,000
Job Overview

As an Email Marketing Strategist, you will develop and execute marketing strategies centered on audience engagement. Collaboration with product teams is essential for enhancing email capture rates and optimizing conversion flows.

Key Responsibilities:
  • Develop high-volume email marketing campaigns across multiple systems, ensuring seamless integration and efficiency.
  • Drive A/B testing to determine the most effective strategies for user acquisition, retention, and engagement.
  • Create engaging brand-aligned messaging that effectively communicates value propositions while being sensitive to audience emotions.
  • Provide strategic recommendations for email platform consolidation and future platform selections to streamline operations and enhance campaign performance.
  • Champion a customer-centric approach, seeking to understand and improve the user journey, while collaborating with product teams to increase email capture rates and balance user experience with marketing goals.
  • Develop and manage key performance metrics and analyze campaign performance based on those KPIs, using data-driven insights to guide future strategies.
Requirements:
  • Bachelor's degree in marketing, business, or statistics.
  • Strong experience in building high-volume email campaigns from scratch, with a focus on empathy and conversion.
  • Proven experience across a variety of email marketing platforms.
  • Demonstrated ability in making strategic recommendations for email platform optimization and developing requirements for future technology consolidation.
  • Growth mindset with a results-driven approach to work (testing, measuring, iterating).
  • Strong organizational skills and demonstrated ability to produce quality work in a timely manner.

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