Digital Media Analyst

1 week ago

Meycauayan, Central Luzon, Philippines beBeeData Full time ₱4,500 - ₱7,000
Job Description

We are seeking a skilled professional to monitor digital and social media channels, collect and analyze data to support consumer engagement services and brands.

The ideal candidate will be responsible for processing relevant data accurately in corresponding digital and media analytics tools, performing omnichannel analysis to deliver data-driven conclusions in reports and dashboards, and engaging with consumers using an appropriate tone of voice depending on the channel.

Additionally, the successful candidate will identify consumer complaints, perform refunds using omnichannel, publish or schedule online materials using social media platforms and tools as requested by the brands or agency, and set alignment calls with market partners to present reports and insights.

  • Key Responsibilities:
  • Monitor digital and social media channels to ensure timely engagement of potential reputational risks and alerting respective functions/brands to prevent issue escalation.
  • Collect and analyze data to support consumer engagement services and brands, ensuring all relevant data is processed, labelled, and structured accurately in corresponding digital and media analytics tools.
  • Perform omnichannel analysis to deliver data-driven conclusions in reports and dashboards, addressing business questions and providing actionable insights.
  • Engage with consumers using an appropriate tone of voice depending on the channel, responding promptly to inquiries and resolving issues efficiently.
  • Identify consumer complaints, perform refunds using omnichannel, and ensure accurate and timely delivery of real-time social media reports and ad-hoc requests.
  • Publish or schedule online materials using social media platforms and tools as requested by the brands or agency, aligning with brand strategies and objectives.
  • Set alignment calls with market partners to present reports and insights, fostering collaborative relationships and driving business growth.

Requirements

  • Proficient in English, able to communicate effectively in this language.

  • 6-12 months of experience working in digital and social media.

  • Strong knowledge of how social media platforms work (Twitter, Facebook, LinkedIn, Instagram, YouTube).

  • Specific hands-on experience with social media listening tools (Social Studio, Socialbakers, Sprinklr, TalkWalker, Google Analytics or similar).

  • Ability to work with large volumes of data and find the story in the metrics, create and communicate findings by analyzing data from variety of sources, both quantitative and qualitative.

  • Proficient user of MS Word, PowerPoint, and Excel.

  • Strong data analysis and problem-solving skills.

  • Background working with analytical tasks.

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