Consumer Engagement Analyst

1 week ago

Meycauayan, Central Luzon, Philippines Nestlé SA Full time

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SNAPSHOT
Location: Open slots for Meycauayan, Bulacan
Company: Nestlé Business Services AOA, Inc.
Full-time, Hybrid
1+ year of experience

Position Summary
Joining Nestlé means you are joining the largest food and beverage company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

Our Team in Nestlé Business Services is in charge of delivering world class business support to our colleagues and clients in Nestlé globally. We are committed to deliver with passion, reliability, innovation, discipline and excellence. Are you ready to join us?

A DAY IN THE LIFE …
Monitoring of owned digital and social media channels, collecting, structuring and analyzing data from multiple sources to support Consumer Engagement Services and Brands with reputation management, consumer engagement, social insights and content marketing.

  • Ensure all relevant data is processed, labelled and structured accurately in corresponding digital and media analytics tool
  • Omnichannel analysis to deliver data-driven conclusions in reports/ dashboards/ presentations to address business questions, including but not limited to: social brand equity report, owned digital and social channels measurement, analysis of marketing campaign performance, analysis and insight on brand ecosystem
  • Gather business requirements and feedback, analyze them and transform into actionable brief to ensure accurate and timely delivery of real-time social media reports and ad-hoc requests within agreed market SLA (e.g. 90 minutes - 240 minutes)
  • Timely engagement of potential reputational risks and timely alerting to respective Functions/Brands to help prevent issue escalation, provide support in issue management
  • Monitoring of owned social media channels and engaging with consumers using appropriate tone-of-voice depending on the channel. Keep track of trending conversations in our community and across our competitors to provide actionable insights to Partners that will improve messaging and content creation.
  • Identify consumer complaints and perform refunds using Omnichannel.
  • Publish or schedule online materials using social media platform and tools as requested by the brands or agency. Work with brand to ensure that the materials has passed Creative X prior to publishing.
  • Set alignment calls with Market Partners to present the report, insights and recommendations.
  • Identify opportunities for improvements, implement best practices in collaboration with other team members and Partners

ARE YOU A FIT?

  • Proficient in both English and French, able to communicate effectively in both languages.
  • 6-12 months of experience working in Digital and Social Media
  • Strong knowledge of how Social Media platforms work (Twitter, Facebook, LinkedIn, Instagram, YouTube)
  • Specific hands-on experience with social media listening tools (Social Studio, Socialbakers, Sprinklr, TalkWalker, Google Analytics or similar)
  • Ability to work with large volumes of data and find the story in the metrics, create and communicate findings by analyzing data from variety of sources, both quantitative and qualitative.
  • Proficient user of MS Word, PowerPoint and Excel
  • Strong data analysis and problem-solving skills.
  • Background working with analytical tasks
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