Digital Branding Specialist

1 day ago

Ayala Alabang, National Capital Region, Philippines beBeeMarketing Full time $12,000 - $24,000

Marketing Manager Job Description

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This role involves working closely with the marketing team to support a diverse portfolio of restaurant brands.

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The ideal candidate must be tech-savvy, detail-oriented, and creative to adapt marketing voice and messaging to fit each brand's unique style.

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  • Manage email campaigns using platforms such as Mailchimp or similar, including list management, segmentation, and performance tracking.
  • Maintain and update reservation platform profiles across brands, monitor reservation data, and generate actionable reports.
  • Support CRM data management and segmentation, and assist with CRM implementation.
  • Monitor and maintain the company's online reputation on Google, Yelp, TripAdvisor, and other relevant platforms.
","Key Responsibilities:","
  • Brand Voice & Messaging:
    • Switch seamlessly between high-end and casual restaurant brand voices, ensuring all marketing communications align with each brand's identity and audience.
    • Collaborate with the public relations firm to develop innovative marketing ideas and campaigns.
  • Marketing Operations & Campaign Execution:
    • Manage and execute email campaigns using platforms such as Mailchimp or similar, including list management, segmentation, and performance tracking.
    • Maintain and update reservation platform profiles across brands, monitor reservation data, and generate actionable reports.
    • Support CRM data management and segmentation, and assist with CRM implementation.
  • Reporting & Analytics:
    • Compile detailed actionable reports covering email marketing, reservation performance, social media metrics, and paid advertising results.
    • Provide actionable, data-driven insights and proactive recommendations for campaign improvements.
  • Technical & Systems Support:
    • Assist with website updates, graphic asset management, and ensuring brand consistency across digital channels.
    • Manage integrations with delivery platforms and other digital tools.
  • Additional Support:
    • Provide administrative support for event marketing and partnership initiatives.
","Requirements:","
  • Must have excellent English communication skills.
  • Has the ability to complete projects in a timely manner and quickly adjust to changing circumstances and embrace new technologies, processes, or methods.
  • Great logical and verbal reasoning skills.
  • Exceptionally detail-oriented.
  • Exceptional problem-solving and information-processing skills.
  • Ability to think outside the box.
  • A great work ethic and interest in learning new concepts and growing with the job.
  • Ability to work both independently and as part of a team.
  • Must have their own work device (preferably a desktop or laptop) and a stable internet connection.
","Benefits:","
  • A total of five paid vacation days per year.
  • A 5% raise per year guaranteed.
  • A paid 15-minute break for every 4 hours of work.
  • Healthcare benefits after 2 months of full-time work.
"

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