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Marketing Automation Expert

2 weeks ago


Taguig, National Capital Region, Philippines Coins Philippines Full time

Welcome to Coins Philippines

We are a leading crypto brand in the Philippines, dedicated to providing users with a seamless experience for buying and selling various cryptocurrencies and accessing financial services.

Our mobile app has gained the trust of more than 18 million users and continues to innovate, pushing the boundaries of the crypto industry.


Job ResponsibilitiesDesign and implement impactful CRM strategies to engage and retain customers.Leverage CRM tools such as CleverTap and Vero to manage customer journeys effectively.Analyze customer data to support CRM strategies, providing actionable insights to boost customer engagement.Collaborate closely with internal teams (marketing, product, customer experience) to refine user funnels and improve retention strategies.Optimize content for email, push notifications, and SMS to ensure alignment with Coins.ph's brand voice.Refine customer journey maps to reflect key touchpoints and improve user experiences.Expected Qualifications2-4 years of experience working with CRM tools, particularly CleverTap and Vero.Strong understanding of cryptocurrency, blockchain technology, and the decentralized Web3 ecosystem.Proactive, collaborative attitude with the ability to work across teams.Strong analytical skills to gather and interpret data to refine CRM strategies.