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Product Growth Strategist

2 weeks ago

Manila, National Capital Region, Philippines Tbwa ChiatDay Inc Full time

Essor Overview

We are a digital challenger brand accelerator that supercharges emerging brands into global legends. Our next-generation consumer products platform leverages technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.

Our diverse brand portfolio includes rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, numnum, Key Nutrients, and Viking Revolution.

The Role

  • Analyze product-level data to investigate the causes of changes in performance metrics such as revenue, margin, keyword rank, TACoS, and ACoS.
  • Manage day-to-day PPC campaigns, negative matching, bid adjustments, and budget allocations.
  • Develop and implement data-driven action plans to improve product performance.
  • Monitor Amazon's competitive landscape daily to ensure our products retain badges and adjust pricing and coupon strategies accordingly.
  • Collaborate with the brand manager to create deeper brand-level and product-level strategies requiring cross-functional support from internal teams.
  • Produce and maintain daily and weekly reports to coordinate actions with the brand manager.
  • E nsure timely updates on seller central reflect on Amazon.
  • Coordinate with the supply chain to ensure products remain in stock.

Requirements

  • Strong analytical skills to compile, analyze, and leverage performance data.
  • Collaboration skills and good business sense.
  • Experience managing PPC is a plus.
  • Amazon experience preferred.
  • Advanced Excel and Google Sheets proficiency.