
Senior Marketing Automation Executive
7 days ago
This role involves working with software to create, manage, and optimize marketing campaigns.
Duties and Responsibilities- Configure the marketing automation software according to business requirements; customize settings to align with company objectives.
- Identify opportunities for automation within the software and implement automated workflows.
- Set up lead capture forms, landing pages, and funnels in the software; configure lead scoring and segmentation.
- Customize and manage the customer relationship management (CRM) system to meet business needs; ensure accurate data entry and maintenance.
- Develop and manage marketing campaigns using the software; set up and track email, SMS, and social media campaigns.
- Configure communication channels within the software (email, SMS, chat); set up and manage appointment scheduling and reminders.
- Create and maintain custom reports and dashboards in the software; monitor key metrics and key performance indicators (KPIs).
- Train team members on using the software effectively; provide ongoing support and troubleshooting for software-related issues.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven 5 years experience in using marketing automation software for campaign management.
- Strong understanding of digital marketing principles and best practices.
- Excellent analytical and problem-solving skills.
- Effective communication and client-facing abilities.
- Detail-oriented and highly organized with the ability to manage multiple client accounts simultaneously.
- Up-to-date knowledge of marketing automation software features, updates, and integrations.
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