Senior Digital Strategy Specialist

1 day ago

Quezon City, National Capital Region, Philippines beBeeDigital Full time ₱2,000,000 - ₱3,500,000

Job Title: Digital and Social Strategist

About the Role

As a Digital and Social Strategist, you will be responsible for developing and implementing comprehensive digital strategies to drive brand awareness and engagement.

Key Responsibilities
  • Develop and execute social media strategies across platforms to drive brand awareness and engagement.
  • Manage and optimise paid social campaigns using Meta Business Manager, focusing on lead generation and maximising ROI.
  • Create, schedule, and publish engaging organic content aligned with brand voice and objectives.
  • Monitor social media trends, competitors, and platform updates to ensure best practices.
  • Track and analyse social media performance metrics to refine content and ad strategies.
HubSpot Management
  • Oversee HubSpot Sales, Marketing, Content, Web, Automation, and CRM hubs to support business goals.
  • Manage and update websites through HubSpot's CMS, ensuring accurate, up-to-date product information and SEO-friendly content.
  • Implement lead nurturing workflows and marketing automation to increase engagement and conversions.
  • Optimise CRM for streamlined data tracking, segmentation, and customer journey mapping.
  • Collaborate with sales teams to support lead handoff, tracking, and pipeline management within HubSpot.
  • Ensure that product pages, landing pages, and other web assets are optimised for user experience, lead generation, and conversions.
  • Build and manage email marketing campaigns, newsletters, and lead nurturing sequences.
  • Analyse HubSpot data for insights on lead quality, customer behaviour, and campaign effectiveness.
Search Engine Optimisation (SEO)
  • Develop and manage Google AdWords campaigns to drive targeted traffic and conversions.
  • Perform keyword research, ad copywriting, and A/B testing to optimise ad performance.
  • Track and analyse AdWords metrics to assess campaign success and identify areas for improvement.
  • Manage budgets, bids, and bid strategies to maximise ROI.
  • Monitor and adjust targeting to align with evolving market trends and user behaviour.
  • Coordinate with SEO team to ensure alignment and prevent keyword cannibalisation across paid and organic search.
Requirements

For this role, we are looking for individuals who possess excellent communication and project management skills.

Benefits

This role offers opportunities for career growth and professional development.

Working Environment

Our team is committed to delivering high-quality results in a dynamic and collaborative environment.

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