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Marketing and Brand Strategist

1 week ago

Paranaque City, Calabarzon, Philippines Fourtify Inc Full time

About the Role:

Fourtify Inc is seeking a highly motivated Brand and Marketing Officer to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive sales and brand growth.

  • Key Responsibilities:
  • Develop and oversee the marketing calendar for brands, ensuring alignment with strategies and sales goals.
  • Plan and execute campaigns, including digital marketing, promotions, and events.
  • Design and implement promotional campaigns and product bundles to drive sales.
  • Plan and execute brand activations and customer-facing events.
  • Build initiatives like influencer collaborations and CSR campaigns to foster brand loyalty.
  • Develop strategic partnerships to expand brand reach.
  • Work with sales, operations, and procurement teams to align marketing activities.
  • Track and analyze campaign effectiveness, providing reports and insights.

Qualifications:

  • Education: Bachelor's degree in Marketing, Business Administration, or related field.
  • Experience: 1 year of experience in brand management or marketing (FMCG experience a plus).
  • Skillset: Proven experience in executing marketing campaigns and managing projects, proficiency in digital marketing tools, social media, and analytics software.
  • Personal Qualities: Strong creative, strategic thinking, and organizational skills.