Digital Strategy Lead

1 day ago

Iloilo City, Western Visayas, Philippines beBeeMarketing Full time ₱1,200,000 - ₱1,500,000
Job Title:

Digital Marketing Specialist

About the Role

This is a challenging opportunity to lead offsite solutions and drive seller adoption of external traffic channels.

Responsibilities
  • Design and execute initiatives to grow seller-driven traffic through adoption of different off-platform ads channels
  • Act as the subject matter expert for campaign strategy, execution, tracking, and measurement
  • Drive strong return on ad spend by analyzing campaign performance and providing optimization strategies to sellers
  • Lead communication with internal stakeholders to ensure sellers are aligned with new programs, feature rollouts, and best practices
  • Manage the full offsite marketing operations workflow, from planning to reporting with cross-functional coordination
  • Monitor industry trends and continuously propose improvements to strengthen offsite performance
  • Build dashboards and reports to track program impact and extract actionable insights to drive results
Requirements
  • Bachelor's degree in Marketing, Business, or related field
  • 7+ years in digital or performance marketing, preferably in eCommerce or agency settings
  • Deep hands-on experience with Meta Business Manager, Google Ads, TikTok Ads, or similar platforms
  • Strong analytical skills; proficiency in Excel and experience working with datasets to drive decisions
  • Proven ability to work independently and navigate cross-functional teams
  • Excellent communication and presentation skills with the ability to translate technical insights into business impact
  • Highly organized, detail-oriented and adaptable in fast-paced environments
  • Data-driven mindset with a strong focus on performance and results
Seniority Level

Mid-Senior level

Employment Type

Full-time

Industry

Internet Marketplace Platforms and Technology

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