Marketing Automation Specialist

4 hours ago

Cagayan de Oro, Northern Mindanao, Philippines beBeeAutomation Full time ₱2,000,000 - ₱3,000,000

Job Title: Marketing Automation Specialist

About the Role

We are seeking a highly skilled Marketing Automation Specialist to lead and optimize our marketing automation initiatives across the organization. As a key member of the marketing team, you will be responsible for planning, executing, and optimizing marketing automation campaigns.

The ideal candidate will ensure seamless data flow between platforms, drive lead nurturing programs, and collaborate closely with marketing and sales teams to deliver measurable impact.

  • Develop and execute marketing automation strategies that align with business objectives.
  • Manage and enhance Eloqua workflows, segmentation, lead scoring, and nurturing programs.
  • Ensure smooth integration and data alignment between Eloqua and Salesforce for marketing activities, monitor key automation and campaign performance metrics, providing actionable insights and reports.
  • Collaborate with content, design, and sales teams to deliver consistent and impactful communications.
  • Maintain database health, compliance, and best practices for email and marketing automation, research trends, new tools, and best practices in marketing automation to drive continuous improvement.
Requirements

To succeed in this role, you will need:

  • A bachelor's degree.
  • At least 5 years of experience in marketing automation, CRM, or digital marketing.
  • Hands-on experience with Oracle Eloqua (certification is a plus). Familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
  • Knowledge of campaign performance analysis and marketing KPIs.
  • Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping.
  • Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously.
About You

You are a results-driven professional with a passion for marketing automation and a desire to make a meaningful impact on our organization's success.

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