Strategic Product Marketing Professional

3 days ago

Mandaluyong City, National Capital Region, Philippines beBeeProductMarketing Full time ₱1,800,000 - ₱2,000,000

Job Title: Product Marketing Manager

As a senior product marketing manager, you will play a pivotal role in driving the go-to-market strategy, market research, customer segmentation, and sales enablement for our IT solutions.

Responsibilities:
  • Develop and execute comprehensive GTM strategies for IT product launches, market expansions, and feature rollouts.
  • Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  • Build and refine customer segmentation models to optimize targeting and personalized messaging.
  • Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
  • Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
  • Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
  • Define KPIs and performance metrics to measure GTM effectiveness and optimize marketing efforts.
Qualifications:
  • 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • Proven track record of launching and scaling technology products in global markets.
  • Strong storytelling, messaging, and strategic thinking skills.
  • Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  • Ability to work cross-functionally and influence stakeholders across technical and business teams.

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