Digital Marketing Expert

1 day ago

Baguio City, Cordillera, Philippines beBeeAnalyst Full time ₱900,000 - ₱1,200,000

Job seekers with expertise in digital marketing are sought by a leading firm to take on a challenging role.

Key Responsibilities
  • The successful candidate will be responsible for auditing and optimizing current marketing campaigns across multiple channels, focusing on social media and paid advertising platforms.
  • They will work closely with specialists to develop and execute impactful marketing strategies that drive business growth.
  • Additionally, the candidate will be responsible for allocating budget by channel, medium, objective, and funnel stage.
  • Prospective clients, industries, competitors, ideal customer profiles, and sentiment analysis will also be researched and analyzed.
  • Lastly, the candidate will forecast and pressure-test projections to ensure alignment with business objectives.
Requirements
  • A minimum of 5 years of experience in cross-channel marketing program management is required.
  • Familiarity with marketing funnels and flywheels is essential.
  • Experience working with large campaign sets and/or high-spending clients is preferred.
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms is necessary.
  • Familiarity with the broader marketing landscape, earned media channels, audience insight tools, and collaboration software (Asana, Slack) is beneficial.
Performance Metrics
  • Appraisal Production (10+/month).
  • Win Rate (50%+).
  • Percent of Appraised GP to Won GP (70%+).
Important Deliverables
  • Audit Quality.
  • Audit Speed.
  • Thought Leadership in appraisal collateral development.
  • Accuracy of Appraisal Forecasts.

To succeed in this role, the candidate must possess excellent analytical and problem-solving skills, as well as strong communication and collaboration abilities.

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