Digital Marketing Strategist

2 days ago


Baguio City, Cordillera, Philippines beBeeMarketing Full time ₱2,500,000 - ₱3,500,000
Digital Marketing Lead

This role oversees the development and execution of offsite marketing strategies to drive seller adoption. The ideal candidate will possess a deep understanding of various advertising platforms, including Meta Business Manager, Google Ads, and TikTok Ads.

Key Responsibilities:
  • Develop and execute campaigns across multiple channels to grow seller-driven traffic.
  • Serve as a subject matter expert for campaign strategy, execution, tracking, and measurement.
  • Analyze campaign performance and provide optimization strategies to improve ROAS.
  • Lead communication with internal stakeholders to ensure alignment with new programs and best practices.
  • Manage the full offsite marketing operations workflow from planning to reporting.
  • Monitor industry trends and propose improvements to strengthen offsite performance.
Requirements:
  • Bachelor's degree in Marketing or related field.
  • 7+ years in digital or performance marketing.
  • Deep hands-on experience with Meta Business Manager, Google Ads, or similar platforms.
  • Strong analytical skills; proficiency in Excel and dataset analysis.
  • Proven ability to work independently and navigate cross-functional teams.
  • Excellent communication and presentation skills.
  • Highly organized, detail-oriented, and adaptable in fast-paced environments.


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