
B2B Outreach Specialist
1 day ago
We are seeking a B2B Growth & Outbound Marketing Expert to join our team. The ideal candidate will have expertise in setting up and running highly effective outbound campaigns using the latest tools and AI-driven approach.
">Key Responsibilities:- Develop and manage multi-channel outbound campaigns (email, LinkedIn, other channels as appropriate).
- Leverage tools such as Apollo, Clay, Instantly, Smartlead, Zapier/Make, and AI-powered personalization to maximize conversion.
- Continuously test messaging, targeting, and cadences to optimize performance.
- Use AI tools to craft tailored outreach messages at scale.
- Build repeatable systems for automating research, list enrichment, and content customization.
- Data & Performance Management
- Manage prospect databases and campaigns across multiple clients, ensuring clean, enriched, and segmented lists.
- Track campaign performance, report on KPIs (open, reply, meeting booked, SQL conversion rates).
- Run experiments to continually improve conversion rates.
- Mult-Client & Campaign Management
- Prioritize and balance multiple client campaigns without compromising on quality or performance.
- Build and maintain campaign playbooks so outreach systems can scale across different industries and ICPs.
- Communicate effectively with internal stakeholders and client-facing teams to ensure alignment and transparency.
- Supporting B2B Marketing
- Collaborate on lead magnets, landing pages, and content initiatives to support inbound lead flow.
- Align outbound efforts with broader brand positioning and demand generation campaigns.
What Success Looks Like: Multiple outbound systems running effectively across different ICPs and clients. High campaign conversion rates (opens > replies > booked calls). Consistent pipeline of qualified meetings generated directly from your outreach. Playbooks and processes documented so campaigns can be repeated and scaled.
We believe that having the right talent on board is crucial for driving business success. If you're passionate about leveraging cutting-edge technology to drive growth, we'd love to hear from you.
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