Digital Marketing Specialist for Google Ads Optimization
2 months ago
We are seeking a skilled Digital Marketing Specialist with expertise in creating and optimizing Google Ads campaigns for maximum performance and return on investment. The ideal candidate will have hands-on experience in account setup, campaign warming, data-driven monitoring, and continuous performance optimization.
Key Responsibilities:- Proper Account Setup:
- Establish correct account structures, including campaigns, ad groups, and ads.
- Set up conversions and implement conversion tracking effectively.
- Initial Warming Stages:
- Launch campaigns with a low investment and limited budget to ensure approval and functionality.
- Utilize broad keywords and general targeting initially, refining to precise keywords over time.
- Monitoring and Analysis:
- Use tools like Google Analytics and Google Ads Reporting to track and analyze campaign performance.
- Interpret data to make informed decisions and enhance campaign effectiveness.
- Performance Optimization:
- Conduct A/B testing on ad copies, visuals, and targeting strategies.
- Manage bids and adjust them based on performance data for optimal results.
- Proven experience in Google Ads campaign management and optimization.
- Strong analytical skills and familiarity with Google Analytics and similar tools.
- Expertise in A/B testing and bid management strategies.
We offer a competitive salary of $65,000 per year, reflecting the value you bring to our team as a Digital Marketing Specialist for Google Ads Optimization.
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Senior Digital Marketing Strategist
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Digital Marketing Specialist
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Digital Marketing Strategist
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Digital Marketing Strategist
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Digital Marketing Strategist
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Digital Marketing Expert
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Digital Marketing Strategist
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Digital Casino Advertising Specialist
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