Digital Marketing Specialist for Google Ads Optimization

2 months ago


Angeles City, Central Luzon, Philippines Novanox PH Full time
Job Description

We are seeking a skilled Digital Marketing Specialist with expertise in creating and optimizing Google Ads campaigns for maximum performance and return on investment. The ideal candidate will have hands-on experience in account setup, campaign warming, data-driven monitoring, and continuous performance optimization.

Key Responsibilities:
  • Proper Account Setup:
    • Establish correct account structures, including campaigns, ad groups, and ads.
    • Set up conversions and implement conversion tracking effectively.
  • Initial Warming Stages:
    • Launch campaigns with a low investment and limited budget to ensure approval and functionality.
    • Utilize broad keywords and general targeting initially, refining to precise keywords over time.
  • Monitoring and Analysis:
    • Use tools like Google Analytics and Google Ads Reporting to track and analyze campaign performance.
    • Interpret data to make informed decisions and enhance campaign effectiveness.
  • Performance Optimization:
    • Conduct A/B testing on ad copies, visuals, and targeting strategies.
    • Manage bids and adjust them based on performance data for optimal results.
Qualifications:
  • Proven experience in Google Ads campaign management and optimization.
  • Strong analytical skills and familiarity with Google Analytics and similar tools.
  • Expertise in A/B testing and bid management strategies.
Compensation:

We offer a competitive salary of $65,000 per year, reflecting the value you bring to our team as a Digital Marketing Specialist for Google Ads Optimization.



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