Digital Content Catalyst

2 days ago

Manila, National Capital Region, Philippines beBeeContentMarketing Full time $120,000 - $140,000
Job Overview

The role of Content Marketing Strategist is a highly sought-after position in the industry, focusing on developing compelling content to drive pipeline generation, thought leadership, and brand authority.

This isn't a routine content creation role. The ideal candidate will own the full content engine, working closely with marketing professionals to shape editorial strategy, produce, and repurpose assets across multiple channels.

Key Responsibilities
  • Develop an editorial calendar: Plan, produce, and optimize content across formats (articles, reports, case studies, thought leadership, social, video scripts, etc.)
  • Drive strategy: Align content with business objectives—pipeline generation, brand awareness, and client trust.
  • Repurpose like a pro: Turn one big idea into a dozen pieces of content across channels, all with specific purposes.
  • Collaborate cross-functionally: Partner with sales teams, founders, and operations to capture stories, proof points, and differentiators.
  • Measure & optimize: Track performance (traffic, engagement, leads, pipeline influence) and continuously refine what works.
  • Stay up-to-date on industry trends: Keep a pulse on customer experience, employee experience, and BPO industry trends to fuel timely, relevant commentary.
  • Explore emerging channels and shifting algorithms: Bring fresh ideas to the table.
Required Skills and Qualifications
  • Bachelor's degree in marketing, business, communications, or a related field (or equivalent hands-on experience in copywriting, content strategy, or social media)
  • 4-6 years of experience—primarily in B2B content marketing
  • Proven track record of building content programs that drive measurable results
  • Killer writing and editing skills—able to switch between sharp thought leadership, friendly social copy, and client case studies
  • Strong understanding of the B2B buyer's journey, lead nurturing, and pipeline-focused marketing tactics
  • A data-driven mindset: you love to experiment, measure, and optimize
  • Comfortability interviewing executives, clients, and subject matter experts to distill complex ideas into engaging stories
  • Proficiency with Google Analytics 4, a strong understanding of SEO + LinkedIn distribution, and a basic understanding of marketing automation in HubSpot and SEMrush (or tools similar)
  • Strong project management chops—you can juggle deadlines without dropping balls
Desired Skills and Qualifications
  • Experience in conversion rate optimization and A/B testing for lead generation
  • Design skills or comfort with creative tools for campaign creative direction (Canva, Adobe Creative Cloud, Figma)

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