Creative Content Catalyst

2 days ago

Manila, National Capital Region, Philippines beBeeStrategist Full time ₱600,000 - ₱1,000,000
Content Strategist Role Overview

We are seeking a skilled Content Strategist to fuel our growth by creating engaging ad creatives that drive conversions. This role involves collaborating with internal design teams, user-generated content creators, and performance marketers to ensure a constant flow of high-performing content across various platforms.

The ideal candidate will have 3–5 years of experience in content management or marketing, with a proven track record of producing UGC-led video ads in partnership with creators or agencies. Strong project management skills, data-driven approach, and ability to collaborate across teams are essential for this role.

Key Responsibilities
  • Partner with in-house design and media production teams to brief and request static and video assets for paid campaigns.
  • Source, brief, and manage UGC creators and agencies to deliver daily fresh video content.
  • Translate campaign objectives into clear creative briefs that drive measurable outcomes.
  • Build and maintain a pipeline of performance-ready creatives across TikTok, Meta, Google, and other paid platforms.
  • Work with the Performance Marketing Manager to review creative performance (CTR, CVR, success rates) and iterate quickly.
  • Stay ahead of UGC and short-form content trends to keep our ads relevant and engaging.
Requirements
  • 3–5 years of experience in content management or marketing.
  • Proven experience producing UGC-led video ads in partnership with creators or agencies.
  • Strong understanding of paid platforms (Google, Meta, TikTok) and what makes content convert.
  • Strong project management skills; comfortable managing multiple creative streams at once.
  • Data-driven with a keen eye for performance metrics (CTR, engagement, conversion).
  • A team player who can collaborate across creative, external partners, and performance teams.
  • Demonstrated use of AI tools (e.g. ChatGPT) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
Benefits
  • Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
  • Be part of a winning team on a journey to global scale.
  • Competitive compensation based on your performance.
  • Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
  • Work-From-Anywhere benefit to enable you to thrive personally and professionally.
ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

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