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Senior Sales Performance Coach

1 week ago

Davao City, Davao, Philippines Lennor Group Full time

About Lennor Group

We strive to be the partner of choice for businesses seeking world-class workforce solutions. With a deep understanding of the local market and a global perspective, we empower companies to achieve their goals.

Lennor Metier is a renowned recruitment agency and headhunting firm in the Philippines, trusted by reputable companies to source top talent for direct-hire opportunities. We specialize in IT, Finance, Engineering, Sales & Marketing, Supply Chain, HR, and Executive Search.

Industry: Multibillion-dollar food and beverage distribution company

Work Setup: Onsite

Shift Schedule: Day Shift

Job Description

As a Sales Training Manager, you will play a pivotal role in developing and implementing comprehensive sales training programs designed to enhance the performance of our sales team within the food and beverage industry.

The ideal candidate will possess a strong background in sales training, excellent communication skills, and a deep understanding of the food and beverage market. This position requires an individual who is passionate about continuous learning and driving the success of a sales team through targeted and impactful training initiatives.

  • Main Responsibilities:
  • Design and deliver effective sales training programs that equip the sales team with the knowledge and skills needed to succeed in the food and beverage sector.
  • Develop and implement onboarding programs for new hires to ensure they understand the company's products, sales processes, and customer service standards.
  • Enhance sales skills by focusing on product knowledge, negotiation, customer relationship management, and closing techniques.
  • Monitor and analyze sales performance data to identify areas for improvement and adjust training materials accordingly.
  • Lead and mentor in-house trainers and sales team members, ensuring they have the resources and guidance needed to deliver impactful training.
  • Collaborate with sales leadership to align training efforts with business objectives and gather feedback to refine training programs.
  • Maintain product knowledge mastery and provide in-depth training on product features, benefits, and the food and beverage market.
  • Evaluate training program effectiveness through assessments, feedback, and performance metrics, making adjustments as needed.
  • Ensure the sales team has access to up-to-date sales tools, resources, and materials, including developing sales aids, training guides, and e-learning modules.
  • Stay updated on industry trends, new products, and competitive landscape to incorporate relevant insights into training programs.

Requirements:

  • Education: Bachelor's degree in any field.
  • Experience: 8 years in FMCG sales.
  • Skills:
    • Excellent communication, presentation, and interpersonal skills.
    • Strong understanding of adult learning principles and training methodologies.
    • Proven ability to design and deliver effective training programs.
    • Experience with training tools, such as Learning Management Systems (LMS) and virtual training platforms.
    • Knowledge of the food and beverage industry, including products, customer preferences, and market trends.
    • Ability to analyze sales performance data and use it to inform training strategies.