Director of Growth Initiatives

2 days ago

Marikina City, National Capital Region, Philippines beBeeGrowth Full time ₱2,000,000 - ₱2,500,000
Head of Marketing Role

The Head of Marketing will be responsible for driving awareness, demand, and customer loyalty for Dashboard Insights. This role combines strategic leadership with hands-on execution to ensure marketing efforts contribute to business growth.

Key Responsibilities:
  • Strategic Growth Planning – Develop a comprehensive marketing strategy aligned to growth, retention, and revenue objectives.
  • Team Leadership – Mentor a small, agile team, fostering creativity, accountability, and high performance.
  • Brand Positioning – Own messaging and thought leadership to differentiate Dashboard Insights in the SaaS market.
  • Demand Generation – Scale inbound and outbound acquisition via SEO, SEM, paid campaigns, social, and email marketing.
  • Pipeline Alignment – Partner with business development to strengthen lead generation, nurturing, and conversion.
  • Customer Advocacy – Develop case studies, communities, and advocacy programs to showcase client success.
  • Data-Driven Decision Making – Define KPIs, track ROI, and refine strategies through a data-first approach.

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