
Senior Marketing Automation Specialist
10 hours ago
The role of Senior Marketing Automation Specialist is crucial for designing, executing, and analyzing marketing campaigns.
Job DescriptionThis individual will configure, manage, and optimize the marketing automation platform to ensure data integrity and drive personalized customer engagement.
Key Responsibilities- Configure and administer the marketing automation platform, including managing user accounts, permissions, roles, data extensions, and automation workflows.
- Design, build, and execute complex customer journeys using marketing automation tools.
- Manage and organize data within the marketing automation platform, ensuring data integrity and compliance.
- Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
- Bachelor's degree in Marketing, Business, Information Technology, or a related field.
- Minimum of 3-5 years of experience in configuring and maintaining marketing automation platforms.
- Strong grasp of marketing automation platform components.
- Proficiency in data management, segmentation, and analysis.
- Experience with HTML, CSS, AMPscript, and SSJS knowledge is highly desirable.
We offer a dynamic work environment, opportunities for growth and development, and a competitive salary.
About UsWe are a leading provider of marketing automation solutions.
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