Digital Growth Strategist

3 days ago

Manila, National Capital Region, Philippines beBeeIgaming Full time $90,000 - $125,000
Job Overview

We are seeking an experienced Senior SEO Specialist to lead our search engine optimization initiatives across multiple projects.

This role requires a strategic thinker who can drive organic growth while managing complex, multi-site SEO campaigns in a highly competitive and regulated environment.

Key Responsibilities:
  • SEO Strategy & Management
    • Develop and execute comprehensive SEO strategies for multiple i-gaming brands and projects simultaneously.
    • Conduct thorough keyword research and competitive analysis specific to gaming, sports betting, and casino verticals.
    • Optimize website architecture, content, and technical elements to improve search rankings.
    • Monitor and analyze SEO performance metrics, providing regular reports and actionable insights.
    • Stay current with search engine algorithm updates and industry best practices.
  • Team Leadership & Project Management
    • Coordinate cross-functional collaboration with development, content, and marketing teams.
    • Manage multiple concurrent SEO projects, ensuring timely delivery and quality standards.
    • Allocate resources effectively across different projects.
    • Establish and maintain SEO workflows, processes, and documentation.
  • I-Gaming Expertise
    • Navigate complex regulatory requirements and compliance considerations across different jurisdictions.
    • Understand geo-targeting strategies for various markets and licensing restrictions.
    • Develop content strategies that balance user engagement with responsible gaming messaging.
    • Implement SEO tactics suitable for high-competition gaming keywords and affiliate marketing.
  • Technical SEO & Analytics
    • Perform comprehensive technical SEO audits and implement improvements.
    • Collaborate with development teams on website performance optimization.
    • Set up and maintain tracking systems using Google Analytics, Search Console, and specialized SEO tools.
    • Analyze user behavior data to inform SEO and content strategies.
    Requirements:
    • Minimum 3+ years in managerial or senior leadership positions in SEO or digital marketing.
    • Proven experience in the i-gaming industry (online casino, sports betting, or related gaming verticals).
    • Demonstrated success managing multiple SEO projects simultaneously.
    • Track record of achieving measurable organic traffic growth and ranking improvements.
    Desirable Skills:
    • Advanced knowledge of SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.).
    • Proficiency in Google Analytics, Google Search Console, and HTML, CSS, and basic JavaScript for SEO implementation.
    • Experience with content management systems and SEO plugins.
    • Familiarity with international SEO and hreflang implementation.

Strong project management and organizational abilities. Excellent communication and presentation skills. Analytical mindset with strong problem-solving capabilities. Ability to work in fast-paced, deadline-driven environments. Experience managing remote or distributed teams preferred.

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