Email Marketing Specialist
2 weeks ago
We are seeking a highly skilled Email Marketing & Design Coordinator to join our dynamic marketing team at Novanox LTD. The ideal candidate will be responsible for crafting compelling email campaigns, designing eye-catching banners, and utilizing Mailchimp to reach and engage our audience effectively.
Key Responsibilities:
Email Campaign Development:
• Create, design, and manage email marketing campaigns from concept to execution.
• Draft engaging email copy that resonates with our target audience.
• Design visually appealing banners and graphics for emails and other digital platforms.
Mailchimp Expertise:
• Utilize Mailchimp for building and automating email campaigns, including audience segmentation and personalization.
• Implement A/B testing strategies to optimize email performance.
• Monitor and analyze campaign metrics, providing insights and recommendations for improvement.
Content Coordination:
• Collaborate with marketing and design teams to ensure all content aligns with brand guidelines and marketing objectives.
• Manage the content calendar for email campaigns to ensure timely delivery.
Technical Optimization:
• Ensure all email templates are responsive and optimized for various devices and email clients.
• Maintain and update subscriber lists, ensuring data integrity and proper segmentation.
Requirements:
• Proven experience in email marketing and graphic design.
• Proficiency in Mailchimp, including automation workflows, segmentation, and analytics.
• Strong graphic design skills with proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator).
• Excellent copywriting and editing skills with keen attention to detail.
• Basic knowledge of HTML/CSS for customizing email templates is a plus.
• Strong analytical skills with the ability to interpret data and translate it into actionable steps.
• Exceptional organizational and project management skills.
• Ability to work collaboratively in a team environment and independently when required.
Preferred Qualifications:
• Bachelor's degree in Marketing, Communications, Design, or a related field.
• 2+ years of experience in email marketing and design coordination.
• Familiarity with other digital marketing tools (e.g., Google Analytics, SEO platforms).
• Experience with CRM systems and integrating them with email marketing platforms.
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