Data Insights Strategist
1 day ago
The Data Insights Manager is responsible for leading a team in transforming data into actionable insights that inform strategic decision-making and drive business performance.
Key Responsibilities- Lead the use of social listening and media monitoring tools to derive actionable insights for strategic decision-making.
- Analyze the effectiveness of media investments, sponsorships, and influencer activities using data-driven frameworks.
- Provide analytics-driven recommendations to support communications, public relations, and advocacy programs.
- Continuously assess and improve analytics models and tools based on industry best practices and new research.
- Translate data trends into clear narratives for use by internal stakeholders and senior leadership.
- Drive collaboration with internal departments and external research/data partners to strengthen analytics processes and benchmarking.
- Monitor data signals for emerging issues and contribute to crisis management strategies.
- Oversee talent development programs, ensuring growth of the analytics team through training and certifications.
- Prepare and present detailed reports that summarize key insights, trends, and recommendations.
- Manage reporting on key performance indicators (KPIs) such as media effectiveness, insight utilization, and team development.
- Bachelor's degree in Statistics, Marketing, Economics, Data Science, or a related field.
- At least 5 years of experience in data analytics, with at least 2 years in a people manager capacity.
- Strong background in media analytics, audience research, or communications measurement.
- Experience working with social listening platforms, data visualization tools, and dashboard creation.
- Proficiency in analytics tools such as Google Analytics, Power BI, Tableau, or equivalent.
- Experience managing external data vendors and cross-functional project teams is preferred.
- Strong proficiency in data interpretation, visualization, and reporting.
- Familiarity with media measurement tools and campaign analytics.
- Experience with analytics model building and validation.
- Knowledge of crisis monitoring and response frameworks.
- Mid-Senior level
- Contract
- Marketing, Information Technology, Analyst
- Telecommunications
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