Digital Content Marketing Associate

1 day ago

Paranaque City, Calabarzon, Philippines beBeeMarketing Full time ₱400,000 - ₱600,000
Content Strategist Role

ElektroFi is a forward-thinking financial wellness startup with a mission to transform the way individuals understand and manage their money. Our platform helps employees across all income levels make smart, confident financial decisions.

Job Overview
  • As a Content Marketing Specialist, you will work closely with our Growth Marketing Manager to create compelling content, run campaigns, and manage community engagement across channels.
Key Responsibilities
  • Content Creation (50%): Write and produce engaging articles, guides, whitepapers, lead magnets, infographics, image assets, and short videos.
  • Social Media & Community (20%): Manage and grow our community via LinkedIn and other platforms, schedule posts, engage with followers, and monitor industry conversations.
  • SEO & Reporting (10%): Assist with SEO efforts (link building, citations, keyword research); track competitor and market trends in financial wellness and benefits tech.
  • CRM & Lead Generation (10%): Support lead generation efforts and campaign execution; maintain CRM hygiene and assist with campaign automation.
  • Event Support (10%): Coordinate logistics and promotion for webinars, virtual events, and field activations.
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2-3 years of experience in B2B content and/or growth marketing (fintech, SaaS, wellness, or insurtech).
  • Strong grasp of digital marketing, content strategy, and tools like HubSpot, Canva, Google Analytics, Notion, or LinkedIn Ads.
  • Excellent writing and communication skills, especially for a professional audience.
  • Analytical mindset; able to interpret metrics and optimize campaigns.
  • Creative, self-starting, and resourceful.
  • Comfortable managing multiple projects in a startup environment.
  • A collaborative team player who thrives on impact and innovation.
Impact Objectives
  • Increase LinkedIn followers (Canada) by 25% and improve engagement (likes/comments) by 25%.
  • Boost website traffic by 25% monthly.
  • Identify and propose 5 external communities for outreach.
  • Recommend a strategy for launching a dedicated community channel.
Benefits
  • Meaningful work that helps people live healthier financial lives.
  • A supportive and inclusive culture rooted in design thinking and continuous learning.
Seniority level
  • Associate.
Employment type
  • Full-time.
Job function
  • Marketing.
Industries
  • Financial Wellness.

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