
Digital Campaign Specialist
2 weeks ago
Digital Campaign Specialist
Job Description:You will support paid media initiatives and help optimize performance as part of a collaborative Marketing team.
- Assist in setting up and monitoring paid campaigns to drive business outcomes
- Manage creative assets, ad copy, and track changes to improve campaign effectiveness
- Monitor daily performance metrics including budgets, pacing, and key performance indicators
- Prepare weekly and monthly campaign performance reports highlighting trends and opportunities
- Support data analysis to identify areas for improvement and inform strategic decisions
- Maintain trackers and campaign documentation ensuring seamless campaign execution
- Conduct research on industry trends, target audiences, and competitive landscapes
- Stay up-to-date with platform updates and best practices to drive continuous improvement
- Collaborate with the team to develop and test innovative strategies for creatives, audiences, and bidding
Requirements:
- Strong foundation in digital marketing principles and practices
- Proficiency in working with data and analytics tools
- Familiarity with Google Ads and Meta Ads Manager platforms
- Excellent written and verbal communication skills
- Ability to prioritize tasks and manage time effectively
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