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Email Marketing Strategist

1 week ago

Manila, National Capital Region, Philippines HCM Nexus Full time

Job Overview

We are seeking a skilled Email Marketing Strategist to design and execute targeted email campaigns that nurture leads and drive conversions. This role will focus on setting up systems, automating workflows, and ensuring seamless integration of marketing platforms.

Key Responsibilities

  • Design and execute targeted email marketing campaigns to support lead nurturing and customer retention.
  • Implement automation workflows for follow-ups, lead scoring, and segmentation using platforms like Keap or similar tools.
  • Collaborate with the content team to create compelling email copy aligned with the brand.
  • Analyse performance metrics (open rates, click-through rates, conversions) and optimise strategies for improved ROI.
  • Integrate email marketing efforts with other marketing tools and platforms to create a cohesive ecosystem.

Requirements

  • Minimum of 5 years of experience in email marketing and marketing automation.
  • Expertise in using platforms like Keap or similar marketing tools (e.g. Mailchimp, Hubspot, ActiveCampaign).
  • Knowledge of Intercom is a plus.
  • Strong technical skills in automation setup and platform integration.
  • Analytical mindset with the ability to interpret data and adjust strategies accordingly.