Marketing Growth Strategist

16 hours ago

Quezon City, National Capital Region, Philippines beBeeGrowth Full time $60,000 - $90,000

Unlock Growth Opportunities

As a highly skilled and innovative professional, you will drive user acquisition, engagement, and revenue growth through strategic multi-channel marketing campaigns. This role requires expertise across organic and paid media channels, with a deep understanding of digital advertising, affiliate/influencer partnerships, and performance analytics.

Key Responsibilities:
  • Digital Advertising Campaigns: Create, manage, and optimize paid ad campaigns across platforms: Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, TikTok Ads, and YouTube Ads. Develop audience segmentation strategies, creative testing, and conversion optimization techniques.
  • Affiliate & Influencer Marketing: Build and manage an affiliate marketing program. Identify, recruit, and collaborate with influencers and creators to increase brand awareness and drive conversions.
  • Lead Generation & Funnel Optimization: Plan and execute B2B/B2C lead generation campaigns using both inbound and outbound strategies. Collaborate with sales and product teams to refine lead scoring and nurturing processes.
  • Community Management: Grow and engage brand communities across social platforms and foster authentic relationships and conversations that support brand loyalty and advocacy.
  • Programmatic Advertising: Plan and manage programmatic display, video, and native ad campaigns. Monitor performance and optimize for ROI through DSP platforms.
  • Analytics & Reporting: Track, measure, and report on campaign performance and ROI. Use data to inform testing strategies and uncover growth opportunities.
Required Skills and Qualifications:
  • At least 3 years of experience in a growth or performance marketing role.
  • Proven hands-on experience managing campaigns on Google, Meta, LinkedIn, TikTok, and YouTube.
  • Experience with affiliate marketing platforms and managing influencer partnerships.
  • Solid understanding of lead generation funnels, CRM tools, and marketing automation.
  • Knowledge of programmatic advertising platforms and audience targeting.
  • Strong analytical skills and proficiency in Google Analytics, ad dashboards, and reporting tools.
  • Excellent communication and project management skills.
  • Self-starter mindset with the ability to work in a fast-paced, cross-functional team.
  • Experience in B2B SaaS or D2C environments.
  • Certification in Google Ads, Meta Blueprint, or similar.
  • Familiarity with tools like HubSpot, Zapier, SEMrush, or Sprout Social.

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