Digital Marketing Strategist

2 weeks ago


Mandaluyong City, National Capital Region, Philippines beBeeConversion Full time ₱1,000,000 - ₱1,500,000
Job Description

As a PPC Optimization Specialist, you will manage and optimize pay-per-click campaigns across various platforms. You will work closely with stakeholders to understand objectives and develop effective strategies to drive traffic, increase conversions, and maximize ROI.

  1. Audit existing campaigns to identify areas for optimization and improvement.
  2. Create, manage, and optimize pay-per-click campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
  3. Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
  4. Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
  5. Conduct deep-dive analysis on conversions to understand conversion factors and obstacles.
  6. Review existing research, conduct new interviews, and analyze comments on platforms like Facebook and Reddit to gain deep insights into our target audience.
  7. Collaborate with stakeholders to align pay-per-click campaigns with overall marketing objectives.
  8. Stay up-to-date with industry trends and best practices in pay-per-click advertising.


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