
High-Quality Personalized Marketing Materials Specialist
1 week ago
We are seeking a detail-oriented individual to create high-quality personalized marketing materials.
Key Responsibilities- Create templates according to specifications provided through the ticket management system.
- Develop variable data templates for print, email, web, and mobile channels.
- Implement complex personalization rules, conditional logic, and dynamic content blocks.
- Build and configure ADOR (Automatic Dynamic Output Rules) for multi-channel campaigns.
- Set up data mappings between templates and customer databases or data sources.
- Process incoming tickets and interpret technical requirements, mockups, and brand guidelines.
- Configure variable elements including text, images, barcodes, QR codes, and charts.
- Create and maintain reusable asset libraries and template components.
- Ensure proper color management and print specifications for production-ready files.
- Perform thorough testing of all personalization logic and variable elements.
- Generate proof sets and conduct pre-flight checks before template release.
- Validate data merge accuracy and output across different channels.
- Troubleshoot template issues and resolve technical problems.
- Monitor and prioritize tickets based on deadlines and business requirements.
- Communicate with project managers, designers, and stakeholders regarding ticket status.
- Provide time estimates for template creation and revisions.
- Maintain accurate ticket documentation and status updates.
- Collaborate with IT teams on data integration and API connections.
This role requires a strong understanding of XMPie software suite, variable data printing concepts, and workflows. The ideal candidate will have experience with Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop.
Requirements- Proficiency in XMPie software suite (uDirect, uCreate, uProduce, Circle)
- Strong understanding of variable data printing concepts and workflows
- Experience with Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop
- Understanding of database concepts and data file formats (CSV, XML, JSON)
- Familiarity with SQL queries and data manipulation
- 2+ years of experience creating XMPie templates or similar VDP solutions
- Demonstrated ability to work with ticketing systems (ServiceNow, Jira, or similar)
- Experience in print production, prepress, or marketing automation environments
- Exceptional attention to detail and accuracy in technical work
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