Paid Ads Specialist

16 hours ago

Ayala Alabang, National Capital Region, Philippines beBeeAdsSpecialist Full time ₱800,000 - ₱1,000,000
Job Overview

We are seeking a highly skilled Paid Ads Specialist to drive impactful campaigns and maximize ROI. The ideal candidate is an expert in Google Ads, Meta Ads, GTM, and SEO tracking.

This role requires a performance marketing specialist with a passion for paid ads, tracking, and remarketing. You will be responsible for planning, executing, and optimizing paid advertising campaigns across various platforms.

Key Responsibilities:
  • Plan and execute paid advertising campaigns across Google, Meta, and other relevant platforms.
  • Manage large advertising budgets effectively to maximize ROI and minimize cost per acquisition.
  • Set up, monitor, and optimize conversion tracking to ensure accurate attribution and data-driven decisions.
  • Perform A/B testing on paid ads to enhance ad creatives, audience targeting, and bidding strategies.
  • Collaborate with the team to implement conversion rate optimization (CRO) strategies that focus on enhancing paid ad performance.
  • Provide insights and recommendations based on data analytics and attribution modeling.
  • Stay updated with industry trends, platform updates, and emerging technologies to maintain a competitive advantage.
  • Coordinate closely with content, design, and SEO teams to ensure ad campaigns and organic strategies are aligned.
Qualifications:
  • Minimum 5 years of hands-on experience managing large ad budgets on Google Ads and Meta Ads.
  • Proven track record of driving high ROI paid campaigns.
  • Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Strong experience with A/B testing for paid ads (not website-level testing).
  • Solid understanding of conversion rate optimization (CRO) strategies related to ads.
  • Familiarity with data attribution models and performance measurement frameworks.
  • Working knowledge of SEO best practices.
  • Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Experience collaborating with cross-functional marketing teams.
  • Ability to analyze complex data and translate insights into actionable strategies.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.

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