Digital Marketing Specialist

7 days ago


Tanauan, Calabarzon, Philippines beBeeSearch Full time $60,000 - $80,000
Job Description

We are seeking a results-driven Paid Search Analyst to join our growing marketing team. This role is responsible for planning, executing, optimizing, and reporting on all paid search campaigns across multiple platforms, with a focus on delivering measurable ROI and contributing to overall e-commerce growth.

  • Manage and optimize paid search campaigns on platforms including Google Ads and others.
  • Conduct keyword research, audience targeting, bid strategy planning, and A/B testing to improve performance.
  • Analyze performance data to identify trends, insights, and opportunities for growth.
  • Collaborate with cross-functional teams (SEO, Merchandising, Design, and Development) to align paid efforts with broader marketing and business goals.
  • Write effective ad copy aligned with brand voice and optimized for performance.
Required Skills and Qualifications
  • Paid Search Campaign Management: Expertise in managing paid search campaigns across multiple platforms, including Google Ads and others.
  • Keyword Research and Analysis: Strong understanding of keyword research and analysis techniques to drive campaign performance.
  • Performance Data Analysis: Ability to analyze performance data to identify trends, insights, and opportunities for growth.
Benefits
  • Cross-Functional Collaboration: Experience working with cross-functional teams to align paid efforts with broader marketing and business goals.
  • Ad Copy Writing: Skilled in writing effective ad copy aligned with brand voice and optimized for performance.


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