Digital Marketing Automation Specialist
2 days ago
As a Digital Marketing Automation Specialist at Emerson Electric, you will play a vital role in supporting the company's business objectives through digital marketing asset creation, campaign execution, and results analysis. This position involves handling the ownership of Emerson's marketing database, executing email programs and campaigns on the Marketing Automation (Eloqua) platform, analyzing email activities for future improvement, and collaborating on other related digital marketing initiatives and projects.
Your Responsibilities
- Create digital assets (emails, landing page forms, and segments) based on standard templates used in marketing automation.
- Set up, analyze, and complete the campaign workflow, including integration into different applications (e.g., Oracle Sales Cloud).
- Schedule marketing automation campaigns for activation and document marketing automation processes, programs, and procedures.
- Provide technical or MAP support and perform troubleshooting (debugging, functional analysis, and testing) as needed.
- Estimate work time and provide turnaround times for campaigns and projects.
- Research, test, and implement the integration of other 3rd-party applications with Eloqua; configure and extract reports in Eloqua Insights and Dashboard.
- Create and update web campaign pages using Content Management System (CMS) specifically Adobe Experience Manager (AEM).
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