Digital Marketing Specialist

3 weeks ago


Mandaluyong City, National Capital Region, Philippines Inversal Distribution Inc. Full time

About us:

Established in 2024, Inversal Distribution trades in consumer products, selling online and to wholesalers. It also serves as the strategic Philippine partner of Inversal Inc., which has both founded and acquired 50+ brands to date.

Job Summary:

We are looking for a Digital Marketing Specialist with strong copywriting skills and a deep understanding of digital marketing strategies. The ideal candidate has 3-5 years of experience in content marketing, SEO, social media, and email marketing. This role focuses on creating engaging content, optimizing digital campaigns, and improving brand visibility while ensuring alignment with marketing goals.

Key Responsibilities:

  • Write & Edit Marketing Content – Create compelling copy for websites, social media, blogs, and email campaigns.
  • SEO & Website Optimization – Develop keyword-rich content to improve search rankings and website traffic.
  • Social Media Management – Plan, create, and post engaging content to grow brand presence and audience engagement.
  • Email Marketing – Craft and optimize email campaigns to nurture leads and enhance customer retention.
  • Brand Storytelling – Develop and maintain a strong, consistent brand voice across all digital channels.
  • Campaign Analysis & Optimization – Track marketing performance, analyze data, and suggest improvements.
  • Familiarity with Paid Media – Understand digital advertising strategies (Google Ads, Facebook Ads, etc.)

Qualifications:

  • Bachelor's degree in Marketing or similar education.
  • 3-5 years of experience in digital marketing, content marketing, or copywriting
  • Strong knowledge of SEO, social media, and email marketing
  • Excellent writing, editing, and communication skills
  • Familiarity with Google Ads, Facebook Ads, and paid media strategies
  • Proficiency in Google Analytics, Meta Business Suite, and marketing automation tools
  • Ability to analyze content performance and optimize marketing efforts
  • Experience in e-commerce or brand storytelling is a plus
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