Marketing Communications Strategist

6 days ago

Makati City, National Capital Region, Philippines beBeeCommunication Full time ₱800,000 - ₱1,600,000
Job Description

As a communications specialist, you will play a vital role in enhancing our presence in the bancassurance market.

This dynamic individual will effectively convey complex information to diverse audiences across various channels. Your key responsibilities will include:

  • Developing comprehensive customer communication plans that support our objectives in the bancassurance sector.
  • Crafting clear, compelling, and consistent messages for distribution through multiple channels, including press releases, newsletters, reports, and social media as needed.
  • Creating marketing materials, such as art cards, posters, social media posts, collaterals, and EDMs.
  • Collaborating with marketing, sales, and product teams to ensure alignment and consistency in messaging across all customer touchpoints.
  • Measuring the effectiveness of customer communication and campaign initiatives using analytics tools and preparing reports for management review.
  • Maintaining a positive public image by managing crisis communication and ensuring transparency and accuracy in all public statements.
  • Monitoring industry trends, competitor initiatives, and relevant news to provide insights and recommendations for proactive communication strategies.
Requirements

The ideal candidate will possess a Bachelor’s degree in Communications, Marketing, Journalism, or a related field, along with 3 years of experience in communications, customer campaigns, marketing, events, or a similar role. Proficiency in using digital communication tools and platforms is also essential.

Benefits

Manulife is an equal opportunity employer, embracing diversity and fostering an inclusive work environment. We are committed to fair recruitment, retention, advancement, and compensation, and we administer all our practices and programs without discrimination.

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