Ecommerce Marketing Specialist

1 week ago

Biñan, Calabarzon, Philippines beBeeExecutive Full time $800,000 - $1,000,000
Marketing Operations Executive Opportunity

We are seeking an experienced Marketing Operations Executive to oversee e-commerce operations and marketing strategies, focusing on the US market. This role is instrumental in enhancing brand identity, optimizing digital presence, and driving growth in sales and customer engagement.

  • Key Responsibilities:
    • Website Management
      • Manage daily website operations to ensure seamless user experiences
      • Optimize product pages, landing pages, and funnels for mobile responsiveness and conversion
      • Ensure consistent premium brand representation across all website and product pages
      • Enhance website SEO through optimization techniques
    • Marketing Strategy & Execution
      • Develop and execute META ads strategy, launching new ad variations weekly
      • Test various offers on META ads (e.g., bundles, price points, and value propositions)
      • Create engaging ad concepts, angles, and copy tailored to target audiences
      • Monitor ad performance, manage budgets, and optimize based on data-driven insights
      • Collaborate with the email marketing team for cohesive multi-channel campaigns to improve retention
      • Partner with the Social Media Manager to ensure unified messaging across platforms
      • Coordinate with influencers and the social media team to drive brand awareness and sales
    • Customer Engagement & Growth
      • Develop customer segmentation strategies to personalize marketing efforts
      • Use customer feedback and analytics to refine website content and ad campaigns
      • Plan and execute engaging challenge programs to foster global participation and community engagement
      • Support the release of new product launches
      • Plan initiatives to encourage repeat purchases from existing customers while also serving as an acquisition channel for new customers
    • Creative and Project Management
      • Manage the creation of marketing assets, including photos, videos, and supporting materials
      • Leverage graphic design skills to assist with ad creatives, banners, and other visual assets
      • Take ownership of execution while collaborating with leadership for direction and feedback

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