
Digital Campaign Developer
2 days ago
About this Role
This position is responsible for developing, executing, and optimizing email marketing campaigns to drive engagement and boost conversions.
- Develop and execute email marketing campaigns using MailChimp
- Create engaging email templates using drag-and-drop editors
- Ssegment email lists based on user behavior, demographics, and other relevant criteria
- Conduct A/B testing to optimize email performance
- Monitor and analyze campaign performance using analytics tools
Candidates should have a strong understanding of email marketing principles and best practices.
Key Requirements- Bachelor's degree in Business Management, Marketing, Communication, or a related field
- At least 2 years of experience as an Email Marketing Specialist or similar role
- Proficiency in MailChimp, including list management and automation
- Analytical mindset with data interpretation and decision-making skills
- Excellent copywriting and editing skills
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